Charters · Reviewed quarterly
What each product is for, what it holds, and what it will never become.
A charter is the one page that keeps a member-evolved product from becoming the sum of every request. Each steward maintains theirs. Every accepted request cites the charter line it serves. Every decline cites the line it breaks. Charters are reviewed with the community once a quarter, and a change to a charter is announced like a release. For the time being LSI Media LLC stewards all four products; named practitioner stewards are announced in the changelog as they are assigned.
What a charter contains
1 · What it is for
2 · Who it is for
3 · The opinions it holds
4 · What it will never become
5 · What members can ask for
6 · How it fits the family
7 · The routine
LevelUp
The second brain. One workspace for everything you are carrying in your head.
Steward: LSI Media LLC (interim) · Home: levelupnow.tools · Status: live
What it is for
Running one person’s work, life and money in one connected place, reviewed on a rhythm, with an assistant that does the work rather than describing it.
Who it is for
For: the solo operator, founder, executive or project lead who juggles tasks, notes, goals, habits, a calendar, a budget and a small pipeline, and wants one cockpit over all of it. Small teams who share assignments and keep their own workspaces private.
Not for: organisations that need enterprise resource planning, portfolio governance or time-and-billing. Teams that want a shared sales CRM. Anyone who wants an app to move their money for them.
The opinions it holds
- Capture is cheap, sorting is deliberate. Getting a thought in takes a keystroke. Deciding what it means happens in a review.
- Links are the point. A task, a note, a goal, a project and a contact reference each other in both directions. That is what makes the assistant useful.
- The weekly review is the keystone. Everything else degrades without it. The product builds the daily, weekly and monthly rhythm in and will not remove it.
- The assistant acts, but asks first. Every change is an approval card. Deletes always ask. Everything has an undo. When two things match, it shows the candidates instead of guessing.
- Money is private by default. Not visible to admins, not visible to anyone it was not explicitly shared with.
- Nobody uses all of it, and that is fine. The detail dial hides pages. It never deletes them.
What it will never become
- An enterprise work-management platform. It mirrors Smartsheet and Nifty and syncs status back. It is one person’s view over the tools their teams already use, not a replacement for them.
- A bank or a trading platform. Money reads accounts through a read-only bridge. It never initiates a payment or a trade.
- A shared sales CRM. Contacts and Pipeline are personal scale. Velocity is the CRM.
- A messaging product. Mail is a connected inbox with triage, not a chat platform.
- A content publisher. Ideas start here and go to Publisher.
What members can ask for
In scope: a Home widget, a report template, a sheet or slide template, a review routine improvement, a sync with a task or calendar tool you already use, a Money report or agent.
Out of scope: team chat, payment initiation, a website builder, workspace-wide visibility for admins.
How it fits the family
The personal cockpit. Pipeline work at team scale goes to Velocity. Articles and posts go to Publisher. Demo videos go to Producer Studio. Daily and weekly digests arrive here. These are workflow handoffs, not built integrations, until the changelog says otherwise.
The routine
Five minutes in the morning on the Planner. Five minutes at shutdown. Thirty minutes on the weekly review. A monthly pass over Reports, Money and goals. A quarterly reset.
Velocity
The unified revenue platform. One job: get sales meetings booked.
Steward: LSI Media LLC (interim) · Home: getvelocityai.app · Status: early access until the August test report’s top remediation items ship
What it is for
Finding the right people, reaching them with outreach written for each one, booking the meeting, closing the deal and keeping the customer, with a human or a dial the human set in front of every send.
Who it is for
For: sales teams, founders doing their own outbound, and agencies running outbound for several clients from one login. Reps who work a queue. Managers who set the dials and read the numbers.
Not for: customer support teams that need ticketing. Consumer brands sending bulk newsletters. Anyone who wants outreach with no approval step and no sending limits.
The opinions it holds
- Meetings are the job. Every feature exists to feed booked meetings. A feature that does not is suspect.
- Nothing sends without a human or a dial. Every autonomous feature has the same three-way control, Off, Approve, Auto, and the dials are admin-only.
- Approve is a dry run on real data. The AI does the work and stops. Promote a dial to Auto only when you find yourself approving everything unchanged.
- The data explains itself. Every fact on a person or company carries its source and a confidence score. Verified beats inferred. A human pin beats every provider.
- Home tells you what needs you. One attention panel for every queue waiting on a person. An empty panel means the machines are handling it.
- The assistant proposes, a person confirms. It never composes and sends arbitrary email, never deletes, and never touches team, credentials, billing or settings.
What it will never become
- A helpdesk. Customer Success tracks health, renewals and QBRs. It does not run a ticket queue.
- A content or social publishing platform. Landing pages, forms and chat agents capture leads. Writing and distributing content is Publisher’s job.
- A bulk-mail cannon. Daily caps, warmup, suppressions and unsubscribe handling apply to every sender. No mode removes them.
- A data broker. Contact data enriched in a workspace stays in that workspace and is never pooled or resold.
- A personal task manager. Tasks here are sales work. Life runs in LevelUp.
What members can ask for
In scope: a new reply class, a new autopilot that starts in Approve, a report or dashboard, a sending or enrichment provider, a workflow-rule trigger or action, a fit-scoring signal.
Out of scope: a ticketing queue, removing an approval gate from any send path, a mode that bypasses suppressions or LinkedIn limits, an assistant that sends without a confirm card.
How it fits the family
The revenue engine. Content that generates inbound comes from Publisher. Demo videos for sequences come from Producer Studio. A rep’s personal planning lives in LevelUp. Workflow handoffs, not built integrations, until the changelog says otherwise.
The routine
Ten minutes a day on the Home attention panel. Forty-five minutes a week on Engine Performance, campaigns, conversations, data health and forecast. Monthly: budgets, scoring, the ICP, and promoting one dial from Approve to Auto.
Publisher
The content engine that runs mostly on its own. Your job is decisions, not production.
Steward: LSI Media LLC (interim) · Status: live, part of the MeYouSocial family
What it is for
Researching what is worth saying, drafting articles and social posts with their images and SEO, reviewing its own work against hard gates, publishing on a schedule, distributing to every network, and pulling the results back in.
Who it is for
For: companies without a content team, where one person runs a weekly article and a daily social presence in five minutes a day. Agencies and multi-brand operators with a sealed workspace per client. Creators with a YouTube channel who want scripts, thumbnails and production in the same loop. Teams that need roles, approvals and an audit log.
Not for: organisations that want a digital asset manager. Brands that want paid-ad management. Anyone who wants an AI that writes whatever it is told without sourcing.
The opinions it holds
- Gates review as well as block. Nothing AI-made reaches an audience until metadata, slug, keyword, alt text, sourced claims and a branded preview image all pass.
- Claims are sourced, not asserted. Live search finds a source, an independent judge confirms it supports the sentence, and an unsupported claim waits for a person with two buttons: verify or drop.
- Every AI image is looked at. A vision model checks each render. After two failures it stops spending and asks.
- Never an invented number. A dash means not measured, never zero.
- Silence means all clear. A quiet morning sends no digest, on purpose, so the emails that arrive mean something.
- Approving is a person’s act. Only approved ideas are drafted. Publishing an article and approving a social post are always an admin’s act. Full autonomy presses the buttons a person would. It does not lower what they check.
- Bring your own keys, keep your own data. No billing, credits or metering inside the app. Co-branded for agencies, never white-labelled.
What it will never become
- A generic AI writer. Everything it writes is grounded in brand context, motifs, expert profiles and sourced claims. There is no blank chat box that produces ungrounded copy.
- A paid-ads platform. Organic articles, social and video only.
- A brand-monitoring or sentiment tool. Intel measures competitor video outliers to find ideas. It does not watch the internet for mentions.
- A white-label product. The client’s identity leads. The product stays visible.
- A metered marketplace. No credits, no tokens, no in-app billing.
What members can ask for
In scope: a new network, a new gate or check, a new motif, a report block, a CMS export format, an Optimize finding type, a research source, a video-studio step.
Out of scope: an ads module, white-labelling, in-app credits, a publish path that skips the gates, AI-generated brand differentiators.
How it fits the family
The content and distribution layer. It distributes what Producer Studio makes. The leads its content generates are Velocity’s to work. Editorial ideas can start in LevelUp. Workflow handoffs, not built integrations, until the changelog says otherwise.
The routine
Five minutes a day on the Inbox. Half an hour the day before publish day: triage ideas, read drafts, answer knowledge cards, approve and queue the social week. An hour a month on Insights, Motifs, dials and a content audit.
Producer Studio
Drop a screen recording. Get a finished, narrated video.
Steward: LSI Media LLC (interim) · Status: web app at producerstudio.app and Windows desktop app
What it is for
Turning a raw screen recording into a scripted, narrated, branded video, then finishing it in a full timeline editor, by hand or by asking, in the browser or on Windows.
Who it is for
For: product marketers, sales engineers, founders, trainers, customer success and internal communications teams who have a recording and a message. Agencies and teams producing videos in a consistent house look.
Not for: multi-camera, colour-graded or long-form film productions. Anyone looking for AI presenters or a stock-footage library.
The opinions it holds
- The recording is the source of truth. In Producer AI, every fact, number and label in the narration must be visible or said in the recording. Nothing is invented.
- Narration drives timing. The real length of each spoken line sets the length of its scene.
- The person owns the brief and the script. Nothing is voiced until the script has been reviewed, and every cut opens in the editor for a person to finish.
- Every AI edit is an ordinary edit. What Producer AI or the assistant does lands on the timeline as clips, text and keyframes you can see, change or undo.
- Your keys, your choice of model. Built-in Claude, or your own Anthropic, Gemini or OpenAI key, chosen per feature. Keys are encrypted and never shown back.
- One project, either edition. The web app and the Windows app work on the same projects, and a linked PC syncs both ways.
What it will never become
- An avatar or synthetic-presenter generator. Producer Studio makes videos from your recordings and your voiceover. No AI presenters reading your script on camera.
- A video host or analytics platform. Share links are for review. The deliverable is a file; Publisher distributes it and measures it.
- A metered AI reseller. There are no credits, meters or AI markups inside the app.
What members can ask for
In scope: a template look, a narration voice, a text preset or caption style, an effect or transition, an export format or preset, a brief field, an editor control or shortcut.
Out of scope: AI presenters or avatars, public video hosting and analytics, credits or metered AI inside the app.
How it fits the family
The video maker. Publisher distributes what it produces. Velocity uses the videos in sequences and on landing pages. Production tasks are tracked in LevelUp. Workflow handoffs, not built integrations, until the changelog says otherwise.
The routine
Per video, not per week. Write the brief: who it is for and the one thing it should land. Read the script before it is voiced. Finish the cut in the editor, then export and send the share link for review.
A request that fits the charter gets built quickly.
A request that breaks it gets a public, reasoned decline. Either way you hear within ten business days.