What entrepreneur wouldn’t want their business to thrive digitally? This means that you have found a way to meet your short and long-term goals, and you are steadily increasing the amount of profit that you make each month. People are using your products and services, and in no time, you may even be able to expand into the international market.
For a second, it’s important that you take a step back. In order for your business to thrive, you need to understand how to do this and do so securely. This article will provide you with a better understanding of this.
There are a number of security precautions that you can take, and all them boil down to the fact that you must take care of your online network and connections. The chances are that the work you do every day at the office relies on the internet, as well. That is why you should also have endpoint security set up, whereby you protect your computer networks that are connected to other devices and gadgets. In order to make it easier for your company to do all of this, keep in mind that there are other businesses that specialize in offering these types of services, such as McAfee.
So you’ve just written and published a great blog post. It offers value to your readers, it’s super detailed and it has an awesome headline.
But…people aren’t flocking to see it yet. Maybe you shared it on your social channels. Maybe you even paid for a couple of ads to get more traction. But still – you need more traffic. Where do you get it?
Here are some of my best tips for promoting your blog posts on social media:
- Optimize your updates for different social networks: each social network is different and their users have different expectations. Whenever you share a blog post, in order to maximize your results, try optimizing your updates for each social network in turn – and that means everything, the text update and the imagery used to promote it
- Keep promoting your blog posts regularly: if your content is evergreen – or at the very least, for as long as it is still relevant – you should continue to share it out on your social media channels regularly. On Twitter, you can do this more frequently (once every few days, for example), while on other social networks (like Facebook or LinkedIn) you can re-share it once a week or every few weeks, depending on how much you normally post. To help with this, you can use a social media tool with queue features, like Agorapulse, which allows you to create numerous queues for your posts. Each queue has its own schedule so as you add updates to each queue, the tool will automatically share them out at the times and dates you initially set. This way, you don’t have to schedule or publish each post manually and you can even have the updates republished regularly and completely automatically
- Leverage groups: Facebook has some groups specifically created for sharing blog posts (they kind of work like a blogging community); however, those shares might not always be from your target audience. Instead, join relevant niche groups (on Facebook, LinkedIn) and be active regularly – check their guidelines however to see if you’re also allowed to occasionally toot your own horn
- Social media ads: last but certainly not least, you can always leverage ads to get a quick boost in traffic. Try to experiment with your targeting and copy and monitor your results to see which ads perform best
You need to know what your competitors are doing to market their business so that you can improve your own digital marketing strategy – it’s that simple. From your mentions in the media to your social media strategy and to your strategies for driving traffic to your website, competitive analysis can help you uncover the best ways to improve all of your digital marketing strategies and help you gain that competitive advantage that every business wants.